Hotel R9 The Yard Yamanashichuo in Japan is a brilliant example of innovation in hospitality.

They’ve transformed a parking lot into a motel using shipping containers.

From the outside, it’s about as underwhelming as it gets. But step inside, and you’ll find surprisingly well-designed rooms with everything a guest could need.

It’s functional, affordable, and ripe for a creative designer to turn it into something truly unique.

So here’s the question: Do you have any underutilized parking spots near your hotel?

With a bit of imagination (and maybe a chat with MSC), you could hack your way to extra rooms and increased revenue.

As regular readers know, I’m all about transforming unused space into something profitable and this idea definitely fits the bill.