Ever posted a killer Instagram reel of your property only to wonder why it didn’t blow up? Yep, blame it on the big, bad algorithm.

So, what’s working these days?

Well, a few things. Ben Wolf suggests that every Insta reel needs to capture the full story of your property because, for many viewers, this could be their only glimpse.

Show them the magic of your space—even if it’s in just one reel.

Then there’s the power of influencers. At companies like AlUla, influencers are generating massive views with a single post, often outperforming ten of the company's own reels.

Partnering with influencers could bring a steady stream of new followers to your account, turning every scroll into a potential booking.

If you've not already, why not give it a try? All it takes is a smart phone with a camera and perhaps a DM to an influencer.