When you enter the lobby of the Andaz Amsterdam, you’ll spot a wall of sleek displays. At first glance, they look like mirrors.

But switch them on, and suddenly they transform into fully customizable digital screens.

Hotels can use them to personalize the space for events, show tailored messages, or create a branded experience.

‍The best part? When not in use, they don’t ruin the design of the lobby like clunky screens often do.

They simply blend in.It’s smart design: technology that’s there when you need it, invisible when you don’t.