Jeremy Wells, one of my favorite hospitality branding experts and the genius behind indie spots like The Ozarker Lodge, just posted an incredible deep dive on place-based marketing.In his latest blog, he breaks down a concept that so many independent hotels try to master, but only a few really pull off.
He highlights real-life examples of hotels that are crushing the place-based concept, like:
Just from the photos above you can see the attention to detail—dedicated stationary, area ‘bucket lists,’ poolside signs, and even little place-based merch touches for all the guests.
If you're into indie hotels like I am, this post is a must-read.
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