‍‍David Kijlstra recently shared some fascinating insights on LinkedIn, focusing on how a simple idea like adding a bakery to a hotel can make a world of difference.

Imagine walking into a hotel lobby and being greeted by the irresistible aroma of fresh bread.

Psychologically, it's been proven to be a driving force in bakery sales, so why not apply this to the hotel scene?

He brings to life this concept with real-world examples from places like the Rex Hotel in Switzerland, the vibrant Hotel Jakarta in Amsterdam and Hotel Praktik Bakery in Barcelona, showing how they've become community favorites and marketing sensations.

Gordon Ramsey was right, you’re an idiot sandwich if you’re not considering this!