‍Last month, the HITEC conference was buzzing with insights, and one standout came from the folks at Duetto.

They revealed that the first hotel to respond to a group inquiry significantly increases their chances of confirming a reservation by up to 70%.

We've noticed a similar trend at Surf Office: hotels that are slow to respond often miss out on a lot of business.

Crafting a proposal for hotels in Europe can sometimes take a week.

We get it—you’re busy, and so is your revenue team. Maybe all group bookings are centralized at your HQ, where it takes time.

Remember the Eisenhower Matrix from that self-help book you read 10 years ago?I

t emphasizes that optimizing response times to RFPs is a non-urgent but important task that can significantly boost your TRevPAR.

So, why not prioritize speedy replies and see what it can do for your bookings?