‍‍Let’s be honest, most hotel key cards are pretty dull.

Plain white plastic that guests barely notice – yawn! But what if these little cards could be more than just a key?

I recently stayed at Autocamp in the Catskills and was impressed by their approach.

They’ve taken the humble hotel key card and turned it into a marketing hack.

One side is tastefully branded  – simple, yet classy. The other side? A QR code that directs guests to a beautifully designed mobile guide.

Once scanned, guests are showcased local attractions, dining options, and exclusive offers.

It’s a perfect platform for upselling services and activities.

Want to boost bookings for your hotel’s spa or restaurant? Highlight them here! Partner with local businesses for mutual promotions? Done and done.

There used to be a lot of friction when using QR codes as you had to download a QR code reader app. But these days every decent mobile phone can read a QR code with a simple camera.