Ever booked an Airbnb in Japan?

You would be surprised of the listing photos that show everything: cutlery, electronic devices, neighborhood maps—you name it.

At first, I thought, "Cutlery photos? Really?"

‍But then I realized—this is brilliant!

Imagine hotels doing the same.

Sure, lifestyle pictures are nice, but how about a gallery packed with every detail?

Guests could know everything about the property in 15 seconds of scrolling.... including if there's a spoon for your late-night ice cream binge.

When you break down this approach, you'll quickly realize it's a way to manage expectations.

After all, 80% of bad reviews come from unmet expectations.

Overwhelm guests with details.