In 2004, Chanel spent $33 million on Le Film, the most expensive ad ever made.

That works out to $288,888 per second.

In 2025, Thon Hotels (Norway) spent about $5 (mostly on a fisherman’s lunch) for a TikTok and Instagram video that pulled in over 11 million views.

The best part about this is any hotel can do this.You don't need Chanel's budget.

All you need is a phone, a charismatic employee, and a few shots of what makes your hotel great.

• 📹 “This is our world-class buffet.”
• ‍📹 (*Moves to hotel room*) “This is where you sleep after eating at the world-class buffet.”

‍Simple. Effective. Viral-worthy.