ChatGPT hotel referrals jumped 300% last year, meaning guests are landing directly on hotel websites without even touching Google.

While SEO pros still obsess over Google rankings (understandably), generative AI is quietly becoming a powerful shortcut.

But before you dismiss Ai as being unreliable, a huge 84% of travellers who used generative AI were satisfied or very satisfied with the recommendations.Here's how to make sure AI sends guests your way:

1. ✨ Fresh, conversational website content
   
2. ✍️ Consistent and accurate listings (TripAdvisor, OTAs, Google Hotels)
   
3. ⭐ Strong guest reviews (respond and engage)

AI isn’t replacing Google (yet), but it's definitely becoming your hotel's new best friend.

For more info, check out Mews’ blog on the matter.