Ever dashed across a slippery hotel bathroom floor, mid-shower, in search of shampoo that’s oddly perched by the sink instead of in the shower where it belongs?

It’s a cold, wet (and naked) adventure that could be avoided if hotel managers sampled their own services more often.

Will Guidara, of Pre-Meal: The Newsletter, cleverly pointed out that perhaps one of the best ways to understand and improve the guest experience is by personally experiencing the services your business offers.

Whether it’s staying in your hotel, calling your customer support line, or using your own products, these experiences can reveal valuable insights.It’s a practice that can lead to impactful, cost-effective improvements—like ensuring complimentary shampoos are right where they should be, in the shower.

‍And who knows what else you may uncover in the process, too.