Ever thought about hiding your terms and conditions in tiny text? Don’t. There’s a smarter way.

‍Surf Simply charges $8,300 for a one-week stay and is booked solid six months in advance, even with a strict cancellation policy.

But instead of pages of T&Cs, their owner recorded a YouTube video explaining the policy clearly and offering tips to avoid last-minute issues.

This resulted in customers feeling confident moving forward knowing there are no nasty surprises in store.If you’re running a hotel or resort, think about how you present your policies.

Can you explain them in a friendly, approachable way? Maybe it’s a video or even a casual email.

Whatever you choose, clear communication builds trust, and trust builds loyalty.