Struggling to get potential B2B clients to respond to your emails? David Kijlstra shares wisdom about the 250-leads rule.

Unlike companies with thousands of potential clients, hotel sales managers usually have just 250 local B2B clients (hence the name '250-leads rule'). With such a limited pool, every email must be spot-on.

‍But how?

‍David states that it’s all about proximity. Highlight your location and relevant experiences to make a big impact. Mention if the lead’s office is nearby, share success stories from similar clients, and note if their employees have stayed with you.

Research their values and culture too. If they prioritize sustainability, emphasize your eco-friendly initiatives.

Finally, craft messages so personal that the recipient can't help but respond. It’s 4D chess, my friends.