I recently visited the Whitney Museum, and it quickly became my favorite art space in NYC, even topping the MET and MOMA!

Besides the incredible art, one thing that truly inspired me was their innovative navigation panel next to the elevator.

Hotel elevators are, from a marketing perspective, one of the most underutilized spaces.

Sure, you can stick up paper posters about happy hour at the rooftop restaurant, but nothing beats the power of personalization.

These days, you can easily and affordably install a panel like the one at the Whitney and customize the content based on the day and time.

Here's a quick mockup I made:

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