‍‍Let's set the scene: You've just checked in, it's late, and the only food within arm's reach is a sad selection of snacks.

Let's face it, grabbing a bag of Lay's from the honesty bar is often a move of desperation rather than desire.

As Fast Company Magazine highlights, with Gen Z reshaping marketing, why not let them reinvent the hotel snacking scene too?

It's time hotels caught up with the times, making the hotel lobby a showcase of local culture and contemporary taste.

After all, in an era where snacks can be a statement, your midnight munchies should be as memorable as your stay.