‍Ever shopped in a new place for the first time and had the misfortune of the cashier ramming a loyalty programme offer down your throat?

You only wanted a quick bottle of water, right?

😭Well the same customer mentality certainly applies in hospitality.

But of course, you still want them to sign up!

In a recent LinkedIn post, Mathias Coudert gives us the full lowdown on the perfect time to offer a loyalty program to your customers, as well as tips on how to make it work.

Here's a quick low down:

• Transaction overload: Adding community info during purchase can overwhelm customers, making them less likely to engage.
• No brand experience yet: Guests can't decide if they like the brand during the transaction, making early community-building efforts less effective.
• Superficial engagement: Joining for discounts during the transaction often leads to low long-term engagement and high churn rates.
• Better timing: Encourage community enrollment post-experience or during post-stay surveys for more genuine engagement.

For the full monty, make sure to check out Mathias' post!