Illustrated maps take some effort, but they go a long way in helping guests understand your space.‍

Edo Sadikovic from Sende Coliving shared how they use a custom map for their Portugal property, adapting it for different event pages instead of relying on photo albums or landing pages.

If I don’t know the property, I’d rather see a well-designed map than scroll through an image gallery.

A map tells a story. It shows me where I’ll eat, sleep, and explore, all in one glance.

This is why it translates so well for hotels, imo.

You could even take it a step further by printing it and handing it to guests as they check-in. Campsites do this all the time, and I love it. Hotels should too.

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‍Some of my favorite examples:

• Ace Swim Club in Palm Springs (not the only cool thing Ace Hotel does)

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• Wylder Windham in Catskills

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• Mews - not exactly a hotel, but I love the dynamic illustration when you are scrolling on their homepage

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