Winter doesn’t have to mean empty rooms and lost revenue.Instead of sitting back, it’s the perfect chance to get creative and turn the low season into something special. Thibault Catala shared some smart ideas on LinkedIn to help hotels fill those beds and stand out.

Here are some of my favorites:

• Boost Metasearch & OTA spend – Stay visible where it matters most.
  
• Winter wellness retreats – Cozy yoga and spa weekends for teams.
  
• Themed weekends – 'Winter Wonderland' or 'Digital Detox' packages.
  

He even suggests slightly more 'risky' ideas, which I love:

• 'Pay What You Want' offers – Bold move, but it can create some serious buzz with the right T&Cs.
  
• Snow/Rain guarantee – No snow or too much rain? Offer a free return visit 😉
  

For the full lowdown, make sure to check Thibaults full post; there are some bangers on there!Also, quick tip: remember to proactively reach out to your MICE partners. Many Surf Office hotel partners crush it in winter by hosting corporate retreats, scoring record TRevPAR.