Martin Soler, a marketing and tech enthusiast in the hospitality world, has shared his “10 Rules of Hotel Marketing”, and they’re packed with straightforward wisdom that just works.

These rules are helpful as they cut through the noise and focus on what actually matters in hotel marketing.

Here are a few I particularly like:

• Rule 3: “The alternative to good advertising is more OTAs. It’s not wrong; it’s just a different strategy.”: OTAs can fill rooms, sure, but with good ads, you’re in the driver’s seat, keeping more bookings direct.
  
• Rule 7: “The USP is never what you think it is. It’s what your guests think.” : A great reminder that the real magic lies in how guests feel, not just what we think makes us unique.
  
• Rule 10: “The easiest way to increase rates is to increase service and guest satisfaction.”: Can’t move or renovate overnight, but improving the guest experience? That’s always within reach.

Simple, smart, and effective – these are the kinds of rules that really help move the needle.