As a hotelier, you can consider yourself lucky if your guests spend 10 to 15 nights a year at your property, but that leaves about 350 days when you're not on their minds.

No data, no deep relationship building, and, worst of all, they might even be tempted to try another brand.

But with some cool merchandise they can use every day, you'll stay top of mind and keep them coming back for more.

Take Mathias Coudert’s LinkedIn post as an example.

Supernova Hotel Rotterdam teamed up with Kinfill Care to create an air freshener that keeps Mathias, and probably many others, coming back for more.

It's a clever way to stay in your customers' minds—through their noses! Why not brainstorm new merch and ways to stay in the minds of your guests?