Can dusk photos elevate luxury perception?

Earlier this month on X, Robin Dhar made an interesting discovery: the most viewed photo of a rental property on Redfin in the entire state of California was of a fence.

Excuse me, what?

So, what in the world happened here?! Well, I have to agree with Robin on this one, it does seem like there's a link between sexiness, property and dusk photos.

Diving into this myself, I found that 30-40% of the main pictures of luxury Airbnb homes are taken at dusk. With lights on.

We're on to something here folks!

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