So, another golden nugget from Tim Rosolio at the Skift Short Term Rental Summit (yep, he's full of these!).

This one is about the little ones. Turns out, kids have a huge influence on where families decide to book their vacations.

Many hotels have been teaming up with those 'mom influencers' on Instagram, and it’s been great.

But here's a thought—what if we start experimenting with kid influencers?I know, it sounds a bit out there, but I have a feeling it could really work.

Imagine your hotel as the backdrop for the next viral kid adventure video.Picture the kids splashing around in your pool, exploring your adventure playground, or raving about "the best pancake breakfast in town".

‍Visit the nearest toy store and see what's trending now. Kids will definitely spot that Ninjago box in your hotel pictures!

It's a fun and fresh way to capture the attention of family vacation planners.