It’s official: people are drinking less alcohol, with Gen Z leading the shift toward healthier beverage choices.

‍Research even suggests that by 2032, the non-alcoholic market could see growth of up to 170%.

With stats like this, it's clear to see that a non-alcoholic menu in your hotel could be another deciding factor on whether people stay or not.But now comes the tricky part; understanding what drinks are people actually ordering nowadays. Well, Simon Kutcher dug deep and found that there's a growing interest in:

• seltzers
• sparkling drinks
• fruit juices

I learned about this research in the last Travel Essentialist, my favorite hospitality newsletter.