It’s official: people are drinking less alcohol, with Gen Z leading the shift toward healthier beverage choices.
Research even suggests that by 2032, the non-alcoholic market could see growth of up to 170%.
With stats like this, it's clear to see that a non-alcoholic menu in your hotel could be another deciding factor on whether people stay or not.But now comes the tricky part; understanding what drinks are people actually ordering nowadays. Well, Simon Kutcher dug deep and found that there's a growing interest in:
I learned about this research in the last Travel Essentialist, my favorite hospitality newsletter.
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Let’s be honest, most hotel key cards are pretty dull. Plain white plastic that guests barely notice – yawn! But what if these little cards could be more than just a key?
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“People don’t mind paying $15 for an avocado toast, but it’s an entire mission to convince a hotel guest to pay the same price for a coworking.”
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